When Google pushed “universal search results” to the world in 2007, our search results suddenly went beyond simple links to websites. Overnight, we were greeted with images, maps, social content—and videos. We learned that humans have an insatiable appetite for … Continue reading
It’s hard to believe that the World Wide Web is celebrating its 25th anniversary. Pew Research used the occasion to gauge the impact of the Internet’s rapid growth in America. According to their most recent survey, nearly nine out of … Continue reading
Based on our 35 years of experience advising more than 15,000 privately owned dental, medical and physical therapy practices, one of the greatest marketing challenges is naming or renaming a practice. In large and small markets across the United States, … Continue reading
Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
Now more than ever, dental care consumers are looking for money-saving offers that will take some of the sting out of their family healthcare budget. To attract them to your practice, you need the right kind of offers. If you … Continue reading
One of the first steps every medical or dental practice should take when embarking on a strategic marketing program is identifying your target audience. Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) will be … Continue reading
Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading
The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a … Continue reading
Phone Answering Skills Critical for Health Practices First impressions are vital for any business, and your practice is no different. Your office staff is the first impression and the first point of contact for new and prospective patients, and that … Continue reading
If your website was created by one of the many healthcare-specific web design and hosting companies, it may contain templated or boilerplate content that was intentionally plagiarized from another website. If your content is exactly the same content as websites … Continue reading
