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Healthcare Resource Center

Resource Center

How to Dispute & Remove Negative Online Reviews

The purpose of this white paper is to advise you about the proper ways of handling, disputing and removing unfavorable reviews.

5 Video Marketing Ideas for Your Healthcare Practice

Video marketing has taken the Internet by storm. Online videos are proving increasingly valuable for driving patient engagement and increasing conversion rates. According to Hyperfine Media, video content on your website’s landing page can increase conversion rates by 80 percent. Check out five types of popular video content that will drive online traffic and engage potential and existing patients.

Is Your Website ADA-Compliant?

The U.S. Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Website Design back in September of 2010. According to ADA standards, all electronic and information technology, including websites, must be accessible to people with disabilities.

Best Practices Guide: LinkedIn for Healthcare Professionals

LinkedIn is a great platform for marketing your practice by connecting with a network of thought leaders, influencers and like-minded people who are interested in your specialty.

Diagnose and Treat Your Patients' Online Reviews

Poor online reputation and reviews are treatable and curable, but you need to diagnose them first. To learn how, read our white paper, How to Diagnose and Treat Your Online Reviews.

Strengthen Your Internet Presence

Learn about developing and maintaining a strong Internet presence in our white paper Why Your Internet Presence is Critical to the Future of Your Practice.

Gain New Referrals for Your Practice

Our white paper What Every Healthcare Practice Should Know About Gaining and Retaining Referrals is a valuable resource designed to help you answer one of the most critical issues in healthcare practice today… How to get more referrals.

How Does Branding Benefit Your Practice?

Branding benefits your practice most when you understand what's truly different about your practice, not just from your own perspective - but from your patients' perspectives. Learn about "branding" your healthcare practice in our white paper The Importance of Branding and Differentiation for Healthcare Practices.

Build Your Practice in 2015-2016

Other practices much like yours are taking steps to grow and protect what they've built. In our white paper The Top 10 Secrets to Building Your Practice, we've boiled down the ten essential elements; the ten things you need to know to succeed.

Best Practices Guide: Twitter for Healthcare Professionals

Twitter, like many social media outlets today, can be an effective tool used to connect with potential patients and colleagues, promote your practice as well as create interactive relationships with your followers.

Best Practices Guide: Facebook for Healthcare Professionals

Having a Facebook page can help grow your practice by giving people a place to come where they can learn more and connect with you, often before they've even set foot in your practice.

Best Practices Guide: Blogs for Healthcare Professionals

Use these tips to help maintain an effective blog for your practice.

Social Media for Healthcare Professionals

Learn how social media can effectively connect with your target audience and qualify prospects, lower your costs and provide long-term benefits.

Why Social Media ?

Learn why social media is important for healthcare professionals like you. This guide explains how Facebook, Twitter, Yelp, YouTube and LinkedIn have become essential factors to attracting continuous referrals, enhancing your practice online and interacting with your patients.