Healthcare Marketing is essential to the success of any business, and medical practices are no exception. For a medical practice to grow, a doctor should see 30 to 50 new patients every month. Moreover, to attract new patients, a practice … Continue reading
Did you know that more than 60 percent of patients who are convinced of your quality would try more of your products or services when offered? The significance cross-selling and up-selling is underestimated in the healthcare industry. Medical practitioners can … Continue reading
Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading
Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading
Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful. … Continue reading
How can you market your hospital clients and increase your patient base more effectively? There isn’t one single way to answer this question. While marketing hospitals requires brand-building or sales support, it also takes more, much more. It should also … Continue reading
Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your healthcare … Continue reading
