5 Modern Rules for Effective Hospital Marketing

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5 Modern Rules for Effective Hospital Marketing

Hospital marketing is tricky, to say the least. You just cannot inspire patients to visit a hospital. However, it is important for you to increase your patient base in order to do justice to all the investments you have made … Continue reading

Create A Powerful Brand for Your Medical Practice

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Create A Powerful Brand for Your Medical Practice

Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your marketing … Continue reading

Keeping Your Online Medical Marketing HIPAA-Compliant

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Keeping Your Online Medical Marketing HIPAA-Compliant

Medical marketing is at least three years behind any other industry for two reasons: First, HIPAA laws determine how patient information is gathered, stored and used. Second, the FDA imposes regulations on how medical practices can market their products and … Continue reading

10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

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10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading

How to Create a Profitable Business Plan for Your Healthcare Practice

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How to Create a Profitable Business Plan for Your Healthcare Practice

Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan will help to attract new patients, retain the existing ones and maintain … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

Staff Training Can Set Clear Boundaries in Handling Difficult Patients

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Staff Training Can Set Clear Boundaries in Handling Difficult Patients

Angry, dissatisfied, defensive or difficult patients. Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the overly demanding patient, the excessively anxious patient, the know-it-all patient and the compulsive complainer patient. If … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

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SEO: What it is and why it matters for your medical practice.

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading