The Rise of Consumerism in American Healthcare

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The Rise of Consumerism in American Healthcare

There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading

Why 14 Million Newly Insured Americans Have Not Overwhelmed Doctors’ Offices

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Why 14 Million Newly Insured Americans  Have Not Overwhelmed Doctors’ Offices

With 14 million newly insured individuals gaining health coverage under the ACA since last year, 2014, nearly everyone expected doctors’ offices to be overwhelmed with new patients. But, according to recent statistics, that has simply not happened. According to an … Continue reading

Why Your Healthcare Website Must Be Mobile-Friendly

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Why Your Healthcare Website Must Be Mobile-Friendly

In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading

Online Self-Diagnosis for 35% of Americans

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Online Self-Diagnosis for 35% of Americans

We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading

Doctors, Dentists, Veterinarians and Social Media, Oh My

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Doctors, Dentists, Veterinarians and Social Media, Oh My

If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading

Are You Sick of Being a Doctor?

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Are You Sick of Being a Doctor?

According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading

Who Is Patient 2.0 and Why Should You Care?

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Who Is Patient 2.0 and Why Should You Care?

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading

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Why you need to market your healthcare practice online

Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading