Attract More Patients With a Strong Online Reputation

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Attract More Patients With a Strong Online Reputation

Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading

Social Media: A Patient’s Information Tool of Choice

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Social Media: A Patient’s Information Tool of Choice

Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical … Continue reading

Big Patient Engagement Potential in Health-Related Mobile Apps

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Big Patient Engagement Potential in Health-Related Mobile Apps

With the emergence of mobile apps in smartphones and similar devices, experts foresee great potential for health-related apps at improving patient engagement. Mobile app downloads have increased significantly. According to the April 2012 Xyologic app download report, approximately 378 million … Continue reading

How Are Your Patients Seeing Your Website?

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How Are Your Patients Seeing Your Website?

Online practice marketing has changed the way doctors and healthcare practitioners attract new patients into their practice. To draw prospective patients, today’s healthcare practitioners are developing their own websites to use as platforms for increasing awareness about their practice and … Continue reading

Five Social Media Statistics That Could Change Your Medical and Dental Marketing Strategy

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Five Social Media Statistics That Could Change Your Medical and Dental Marketing Strategy

If you’re running healthcare practice advertising or marketing campaigns on social media, you may find some of these statistics helpful. These recent social media figures might make you rethink how you approach your strategy. 1. 55 to 64 age group … Continue reading

Google Unveils Hashtag Search – #HealthcareMarketing

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Google Unveils Hashtag Search – #HealthcareMarketing

Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading

Things You Need to Know about Google’s “Hummingbird”

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Things You Need to Know about Google’s “Hummingbird”

Hummingbird is the name of Google’s latest search algorithm. According to the search engine company, you can expect better search results from this new algorithm. While the search algorithm change was announced only in September 2013, Google had already began … Continue reading

Good-bye, Google Keyword Data; Hello, Secure Search

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Good-bye, Google Keyword Data; Hello, Secure Search

What most SEO resources feared would come has finally arrived: Google has eliminated keyword data. This is one of those instances where Peter Griffin of TV’s Family Guy would say, “You know what really grinds my gears? Google encrypting all … Continue reading

Patient Education Starts with Informing Them Why You’re Their Best Choice

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Patient Education Starts with Informing Them Why You’re Their Best Choice

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading

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Case Study: Dermatology Practice Carves Its Niche in Cosmetic Marketplace

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading