Online reputation management (ORM) is about searching, protecting, and improving content potential patients might find about your medical practice online. The process is by no means simple – negative comments, fake reviews, unethical competitors are all part of the course. … Continue reading
Digital transformation has become increasingly popular in recent times. Yet, amidst all the white noise about medical practices investing significant time, money, and efforts into digital transformation, let’s take a step back and answer a fundamental question, “What does digitally … Continue reading
Marketing a dental practice is not a full-time job… It’s more like doing two or three full-time jobs simultaneously! As a dental marketer, you are expected to keep track of digital campaigns, count website visitors, calculate conversion rates, look for … Continue reading
Is your dental practice on Facebook? No? Then you are probably leaving revenue on the table! You must be thinking, why are we discussing Facebook, a social media platform that has been out for quite some time. Why Facebook? With … Continue reading
Of the 7.9 billion people on planet Earth, more than 4.6 billion have Internet access; and more than 4.3 billion people have access to social networks. More than 98% of social media users access social networks through a mobile device. Most of them spend … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
After staff salaries, marketing is usually the most significant expense for many dental practices. As a dental practice owner, don’t you want to see your marketing budget being spent in the most productive way possible? Often, dental practices try different … Continue reading
A satisfied patient is your best healthcare marketing strategy. Period. If you’re a regular reader of Practice Builders’ blog, you must have noticed that we emphasize the importance of patient satisfaction and a seamless, personalized patient experience across all touch … Continue reading
Managing audiology patient experiences can be tough, but with a solid game plan you will reach great success. It didn’t take a global pandemic for audiology practices to recognize the value of providing a good patient experience. Nonetheless, practices have … Continue reading
Let’s be honest: Building and protecting the online reputation of your medical practice is neither easy nor cheap. Online reputation management (ORM) is a complicated process that may cost you thousands of hard-earned dollars depending on the severity of the … Continue reading
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