Practice Builders would like to thank you for your commitment to the community, for your dedication to optimum health, for being there when people need you most, and for improving people’s quality of life. With great appreciation, we are fortunate … Continue reading
Still unconvinced about the value of social media? Here are some social media statistics to help you make a more informed decision. YouTube YouTube is the number-two search engine in the world. That makes it a great source for leads … Continue reading
Over 93 percent of American adults now carry cell phones. Experts have forecast that mobile phones will surpass desktop computers within the next five years when it comes to accessing online content. The big problem is that most websites don’t … Continue reading
If recent events are any indication, the expected influx of 30+ million new patients entering the American healthcare system may be a long way off. And with so many doctors exiting private practice for paid jobs in hospitals or large … Continue reading
Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading
If you’re running healthcare practice advertising or marketing campaigns on social media, you may find some of these statistics helpful. These recent social media figures might make you rethink how you approach your strategy. 1. 55 to 64 age group … Continue reading
Did you know the 55 to 64 age group is the fastest-growing segment on Twitter? If you’re a medical or dental practitioner, you might want to think about that when posting your tweets; otherwise, you might be missing out on … Continue reading
Social media is becoming the number-one go-to online activity. Clearly this isn’t just a passing phase, as its usage continues to grow. Exerting effort and putting time into medical and dental marketing through social media is one thing; knowing the … Continue reading
You may be tempted to stop marketing your healthcare practice once the Affordable Care Act fully kicks in next year, believing it will bring more new patients than you can handle. That’s fine if you don’t care which patients you … Continue reading
One of the first steps every medical or dental practice should take when embarking on a strategic marketing program is identifying your target audience. Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) will be … Continue reading
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