Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If your healthcare practice hasn’t yet used content marketing as part of your overall … Continue reading
Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails. Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading
It’s often hard to know what’s best when hiring somebody to market your medical practice online. If you aren’t sure what you need or what’s available from either a freelancer, a small SEO agency, or a large SEO agency for … Continue reading
You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
6 Best Dental Practice Website Design Elements If you are a dentist engaged in dental practice marketing, you already know how important your website is when it comes to attracting more patients. And you know that most dental care consumers … Continue reading
How to Recover Your Website from a Google Ranking Drop Have you suddenly noticed a drop in your Google website ranking and wondered why your site received a Google penalty? If you have a medical or dental practice, then your … Continue reading
Who is Gen Z? Gen Z includes adults born between 1997 and 2012. They make up 27% of the U.S. population, or about 72 million people. As the oldest members of this new generation of consumers are just turning 25, … Continue reading
Branding can be a challenging concept for multilocation healthcare providers. The difficulty often stems from internal debates about practice names, including which ones to keep and which ones to drop, but it can also include internal politics and brand inconsistencies … Continue reading
When you’re looking to improve your digital patient experience, one of the most important decisions you can make is choosing the right health content management system, or CMS. What is CMS in healthcare all about? CMS is a software solution … Continue reading
Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
