According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries these users are looking for is extremely important to the success … Continue reading
How to Make a Good FAQ Page for Your Website If you really want to build more traffic for your healthcare practice website, you need great FAQ pages that rank high in search results. When a prospective new patient visits … Continue reading
You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
If you haven’t considered using video in your healthcare marketing, it’s time to rethink your strategy and modify your healthcare marketing plans for 2022. According to recent studies, people watch an average of over 16 hours of online video every … Continue reading
Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading
In today’s increasingly complex world of digital communications, some healthcare practices find themselves drowning in a sea of questionable medical marketing advice from equally questionable sources. To complicate matters further, they are faced with an ocean of Internet-based, fly-by-night healthcare … Continue reading
Building a health care delivery strategy, as defined, that includes all aspects that affect a patient’s ability to get the right care at the right time, should be the forefront of every practice. Here is a step-by-step guide to revenue … Continue reading
Online reputation management is crucial to the survival of your cosmetic surgeon practice. It can break or boost your practice’s foot traffic and positive reviews. In the era of digital content and social networks, the online reputation of a cosmetic surgery … Continue reading
Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading
