Should You Add Public Relations to Your Healthcare Marketing Plan?

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Should You Add Public Relations to Your Healthcare Marketing Plan

When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading

Why Online Review Sites Are Important for Your Practice

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Why Online Review Sites Are Important for Your Practice

It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading

Are Infographics Effective for Healthcare Marketing?

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Are Infographics Effective for Healthcare Marketing?

Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading

Thinking About Selling Your Practice? Proceed With Caution.

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Thinking About Selling Your Practice? Proceed With Caution

It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading

The Do’s and Don’ts for Gaining Social Media Followers

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The Do’s and Don’ts for Gaining Social Media Followers

Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience. It can sometimes feel like an … Continue reading

Do’s and Don’ts for Your Personal Social Media Accounts

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Do’s and Don’ts for Your Personal Social Media Accounts

It may seem like social media accounts you use for your healthcare practice and the ones you have for personal use can be run totally separately, but in a time where everything is connected and anyone can look up anyone … Continue reading

Your Healthcare Marketing Guide to Google+

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Your Healthcare Marketing Guide to Google+

We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading

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How to Craft Emails Your Patients Will Read

We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading