“Our patients know who we are; they know what we offer, and they know where to find us.” Sound familiar? It’s almost the end of 2020, and social media marketing is no longer an option for healthcare marketers. We see … Continue reading
Getting your medical practice off the ground is a challenging task. But continuing to grow your medical practice once it’s established is even more difficult. And while increasing revenue and acquiring new patients is necessary to grow and succeed, it … Continue reading
Whether you are focusing on growing your medical practice or acquiring new patients or retaining the existing ones, effectively communicating with patients will help you achieve your goals. If you can’t communicate the severity of the disease to patients, or … Continue reading
Dr. Brooks used to count on a steady 50-60 patients a day at the family practice that he runs with his spouse. No longer. Even as medical practices prepare to treat a surge of people with COVID-19 symptoms, patients avoiding … Continue reading
Your medical website is often the first point of contact between your patient and your practice. And, the first impression that this encounter imparts can result in a lasting impact on patients and impact your reputation and profitability. Want to … Continue reading
Do you remember the last time when you were on a medical practice website to schedule an appointment, but you just didn’t know how to do it? Sure, there was an email id, a phone number, and a contact form, … Continue reading
Online reputation management is a high-value activity with a direct impact on your marketing, your patient service and your revenue. Take the time to develop a reputation management strategy that can help you achieve clear medical practice goals and maximize … Continue reading
As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading
According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading
Storytelling is an age-old means of transferring knowledge. Most stories we heard when we were children were passed down from our parents or grandparents and from one generation to the other. Storytelling is a great communication tool that has been … Continue reading
