Why Blogging is Key to Your Healthcare Marketing Strategy

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Why Blogging is Key to Your Healthcare Marketing Strategy

Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading

Your Most Qualified Patients Are Online

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Your Most Qualified Patients Are Online

Doctors, dentists and veterinarians looking for a winning strategy to attract the most qualified local patients or clients need today’s most effective tool … a strong online presence and a carefully planned digital marketing strategy. Traditional healthcare marketing can drive … Continue reading

How to Increase Your Referrals the Easy Way

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How to Increase  Your Referrals the Easy Way

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading

LOCATION, LOCATION, LOCATION!

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LOCATION, LOCATION, LOCATION!

LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

How to Market to American Healthcare Consumers

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How to Market to American Healthcare Consumers

How to Market to American Healthcare Consumers The average American consumer reads at a 5th-6th grade level. Yet most doctors and medical staff write to them at a 10th-12th grade level… and that’s just half of the communication problem. The … Continue reading

How Staff Training Can Increase Your Revenue

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How Staff Training Can Increase Your Revenue

How Staff Training Can Increase Your Revenue The Value of 200 Lost Phone Inquiry Calls Even the American Medical Association (AMA) has weighed in on this issue. A recent AMA study shows that the average practice loses over 200 inquiry … Continue reading

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How Staff Training Can Increase Your Revenue The Value of 200 Lost Phone Inquiry Calls Even the American Medical Association (AMA) has weighed in on this issue. A recent AMA study shows that the average practice loses over 200 inquiry … Continue reading