Today more than ever, differentiating your urology practice from your competitors’ (branding your practice) makes the difference if you want to attract greater referrals from PCPs and oncologists. And of course you also need to overcome the challenge to your bottom line from severe Medicare reimbursement cuts for important drugs such as Lupron.

Practice Builders’ Urology Marketing Strategies will help you:

• Attract more infection, bladder dysfunction and vasectomy referrals to your practice from PCPs
• Increase your more lucrative radical prostatectomy and robotic radical prostatectomy referrals from oncologists
• Court a potential referrer’s staff members, who are often the real directors of referrals
• Overcome reimbursement cuts with higher-reimbursing and more profitable patients and cases
• Target the specific patients you want to make your practice more rewarding and professionally satisfying