Catch up on the latest health care news of the week. Here is a list of the Top 5 stories read by our readers: 1. Beacon Partners Asks HIMSS11 Attendees to Voice Their Opinion About the Impact of Healthcare Reform Legislation … Continue reading
Ask a Real Marketing Expert about Real Marketing Issues When people have health problems, they typically seek the advice of health experts (physicians, physical therapists, dentists, etc.). They generally trust that the advice you give is based on your education, training … Continue reading
Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New York on March 4-5, 2011. Plus, receive a free $200 Apple gift card when you attend! … Continue reading
Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading
About Dr. Mergen, DDS, MS: Dr. Mergen was an established orthodontist who was comfortable in his practice but knew that better opportunities awaited him if he were willing to take a risk and venture out on his own. He decided … Continue reading
Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading
Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading
Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading
Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading
