Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
Make sure your website is true SEO compatible. You may not know that SEO, or search engine optimization, has grown into a true science in recent years. Yet most SEO practitioners are still performing basic keyword, competitive and site structure … Continue reading
LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
Five things to avoid on your website Now that over 90% of Internet users are looking for healthcare information on the Web, just having a website is not enough. To make your website work for you, avoid these five common … Continue reading
How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading
We make it easy: Attend our webinar to find out about our new and affordable social media solutions for your healthcare practice. You want more patients and professional referrals online. But you don’t have the time or resources to write … Continue reading
What does the new health law mean for your practice? House Bill 3590, the Patient Protection and Affordable Care Act, was signed into law by President Barack Obama on March 23, 2010. The law focuses on reform of the private … Continue reading
Practice Builders’ Strategic Growth and Marketing Workshop in New Orleans! Don’t miss your chance to get the strategies that are working–even in this tough economy–at thePractice Builders’ Strategic Growth and Marketing Workshop coming to New Orleans on February 25-26, 2011. Plus, … Continue reading
