Are You Sick of Being a Doctor?

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Are You Sick of Being a Doctor?

According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading

New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

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New Strategies for Online Veterinary Marketing (MDs and Dentists Should Also Take Note!)

New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web … Continue reading

Medical Practices Anticipate Reduced Profitability

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Medical Practices Anticipate Reduced Profitability

Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading

Boost Your Practice Marketing and Patient Engagement with QR Codes

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Boost Your Practice Marketing and Patient Engagement with QR Codes

Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading

Advantages of Using Social Media in a Healthcare Practice

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Advantages of Using Social Media in a Healthcare Practice

Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading

How to use public relations to your practice marketing advantage

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How to use public relations to your practice marketing advantage

Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading

Part Three of Three: Are You Following Up With Your Patients?

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Part Three of Three: Are You Following Up With Your Patients?

Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading

Best Practices Guide: Facebook for healthcare professionals

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Best Practices Guide: Facebook for healthcare professionals

Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading

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Where to Find Content Online

Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading