Medical Practices Anticipate Reduced Profitability

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Medical Practices Anticipate Reduced Profitability

Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading

Attract More Patients With a Strong Online Reputation

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Attract More Patients With a Strong Online Reputation

Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading

Boost Your Practice Marketing and Patient Engagement with QR Codes

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Boost Your Practice Marketing and Patient Engagement with QR Codes

Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading

Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

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Healthcare Practitioners’ Online Reputation – What Do the Numbers Say?

According to the 2013 Local Consumer Review Survey, 35 percent of patients now look for their doctors online. And 67 percent of them read at least six reviews before they form their opinion regarding a particular physician. More than half … Continue reading

Discover New Content Ideas to Attract Online Patients

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Discover New Content Ideas to Attract Online Patients

Discover New Content Ideas to Attract Online Patients Are you looking for creative ways to attract new (and preferred!) patients to your website and your practice? Do you know what interests your current patients? If not, there are many ways … Continue reading

How Social Media Sites Can Help Your Practice

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How Social Media Sites Can Help Your Practice

How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals.

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What Every Healthcare Practice Must Know  About Gaining and Retaining Referrals.

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading

Patient Education Starts with Informing Them Why You’re Their Best Choice

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Patient Education Starts with Informing Them Why You’re Their Best Choice

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading

Try Doing Something You Have Never Done Before

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Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

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Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

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