Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries these users are looking for is extremely important to the success … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
If your healthcare website isn’t ranking in search results, you might have website design issues or website technical issues that are hurting your SEO performance. Typically, there are several possible reasons why you are not ranking. Your mission is to … Continue reading
If you are a physician, dentist, or other healthcare provider in today’s digital world, you have numerous ways to connect with and engage current and future patients. Health practices across the country use many different marketing strategies to communicate their … Continue reading
One of the most frequently asked questions in today’s medical clinic marketing is “How do I determine a digital marketing budget for my practice?” It’s a question we’ve been asked by at least half of the 16,000+ healthcare practitioners we’ve … Continue reading
First things first. If you have a medical practice, you need a website, period. The days when a website was optional are long gone. Today, it’s a must-have. So, for the sake of this article, we’ll assume that you already … Continue reading
In case you don’t have enough acronyms to remember, along comes NAP, which simply stands for Name, Address, and Phone Number. NAP is your practice’s primary contact information that appears on every website displaying it. Maintaining local SEO NAP consistency … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
How’s your website doing these days? If you answered that it’s not doing as well as you’d like, then this article is for you. Your healthcare website may be suffering from technical SEO factors or common technical SEO issues that … Continue reading
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