An email marketing campaign is a great opportunity for healthcare practices, but to make your campaigns successful, you need to pay attention to how it does after you hit “send.” Tracking the success of your emails helps you make your … Continue reading
With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that your patients will actually want to open. Make it personal. Think … Continue reading
Email marketing allows you to communicate directly with your patients, so don’t let the opportunity go to waste. Once you have email addresses and a strategy for an email campaign, here are some important aspects to keep in mind as … Continue reading
The good news is email marketing is effective – really effective. According to Mawazo.ca, email marketing is 40% more effective than Facebook or Twitter. Before you integrate email into your healthcare marketing plan, however, there are some factors you should … Continue reading
Hashtags are still relatively new to social media, but they’ve gained more importance the longer they’ve been around. Hashtags can also be used across all social media networking platforms – from Twitter to Instagram to Facebook – and while they … Continue reading
The new year is only a few weeks old, so there’s still time to update your healthcare marketing plan for 2016. One piece of your strategy you may want to review is your plan for gaining new followers on social … Continue reading
Online reviews are part of the decision-making process for many patients. When patients are looking for a doctor or medical service nearby, they will look you up on review sites like Yelp, Healthgrades and Google+ and see what your current … Continue reading
While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading
We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to … Continue reading
SEO, or search engine optimization, can sound intimidating for doctors and medical practices, but it doesn’t need to be. Patients’ first instinct for finding information, including what doctor or medical practice to visit, is to go online. If you want … Continue reading
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