Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading
When you are running an orthopedic practice, you are no longer just a doctor – you are also a business owner. And every thriving business needs to market its services in the marketplace. In short, promoting and marketing your orthopedic … Continue reading
According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading
Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading
Creating and posting content online is one of the hallmarks of a healthcare marketing plan in 2016. If you’ve been doing it for a while, it may feel harder and harder to come up with new and engaging content ideas. … Continue reading
According to recent surveys, 48% of young Americans say they get their news from Facebook. Facebook, with worldwide membership of more than 1.5 billion people, is a powerful social media platform that allows medical professionals to reach their target audience … Continue reading
Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
It’s time to make your personal New Year’s resolutions, so why not also make an important business resolution? Resolve to review and update your healthcare marketing plan for 2016. Here are some points to consider when reviewing your marketing plan … Continue reading
First impressions are vital for any business, and your practice is no different. Your office staff is the first impression and the first point of contact for new and prospective patients, and that initial interaction can either make or break … Continue reading
Doctors, dentists and other healthcare providers are still confused about search engine optimization (SEO) and its real value to your online marketing mix. Having a beautiful website is not sufficient for attracting the patients and case types you really value. … Continue reading
