How to Create a Healthcare Brand on Social Media

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How to Create a Healthcare Brand on Social Media

Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. When you first created one, your probably focused on creating a presence online and gaining followers. Now that … Continue reading

If You’re Thinking About Buying Followers… Don’t!

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If You’re Thinking About Buying Followers… Don’t!

Gaining more unique followers on social media is part of any practice’s healthcare marketing plan. So there are a lot of ads on the Internet that promise hundreds or thousands of followers for one easy payment. While this may seem … Continue reading

Manage All Your Social Media Sites on One Platform

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Manage All Your Social Media Sites on One Platform

If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading

One More Reason Healthcare Needs Social Media

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One More Reason Healthcare Needs Social Media

Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading

Ignore Social Media & Lose Your Authority

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Ignore Social Media & Lose Your Authority

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading

What the Google-Twitter Search Partnership Means to Medical, Dental & Veterinary Healthcare Providers

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What the Google-Twitter Search Partnership Means to  Medical, Dental & Veterinary Healthcare Providers

Welcome to the new Googleverse, where all your doctor-patient tweets will soon be indexed and searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter have decided that Google will … Continue reading

Social Media: A Patient’s Information Tool of Choice

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Social Media: A Patient’s Information Tool of Choice

Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical … Continue reading

Big Patient Engagement Potential in Health-Related Mobile Apps

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Big Patient Engagement Potential in Health-Related Mobile Apps

With the emergence of mobile apps in smartphones and similar devices, experts foresee great potential for health-related apps at improving patient engagement. Mobile app downloads have increased significantly. According to the April 2012 Xyologic app download report, approximately 378 million … Continue reading

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6 Ways to Promote Your Practice Around the Holidays

Still unconvinced about the value of social media? Here are some social media statistics to help you make a more informed decision. YouTube YouTube is the number-two search engine in the world. That makes it a great source for leads … Continue reading