Why Healthcare Should Care About OTT Advertising

Posted on by Practice Builders | No Comments on Why Healthcare Should Care About OTT Advertising

If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading

5 Reasons Video Content Helps Convert Leads Into Patients

Posted on by Practice Builders

5 Reasons Video Content Helps Convert Leads Into Patients

Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading

Are You Targeting the Right Patients?

Posted on by Practice Builders

Are You Targeting the Right Patients?

Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading

5 Best Practices for Medical Content Marketing

Posted on by Practice Builders

5 Best Practices for Medical Content Marketing

Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading

Can Patients Find Your Medical Practice Online?

Posted on by Practice Builders

Can Patients Find Your Medical Practice Online?

Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading

5 Best Practices for Healthcare Content Promotion

Posted on by Practice Builders

5 Best Practices for Healthcare Content Promotion

Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading

Call Us : 855.898.2710

Have you Assessed your Practice’s Potential to Acquire more Patients?



Thank you Thank you Thank you
Locate Us: 2222 Sedwick, Suite 4, Durham, NC 27713
s