If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
If you are a dentist, you have probably thought about running digital advertisement campaigns at one point or another. And why wouldn’t you? Online ads are among the best healthcare marketing strategies to find potential patients for your dental care … Continue reading
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
When you are getting referrals, it means that your patients believe in your offerings enough to put their reputation on the line. They want to be known among their family and friends for giving solid advice – and they are … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading
Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading
With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading
Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading
“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading
Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading
If you are a medical practitioner, your goal is to make your practice grow, and growth means attracting new patients and retaining existing ones. Marketing and advertising tactics may prove time-consuming and expensive. Enter patient referrals. While you can use … Continue reading
Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading
Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading
Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading
