10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

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10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

SWOT: A Self-Exam to Identify Primary Areas of Focus

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SWOT: A Self-Exam to Identify Primary Areas of Focus

It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others advice a more “how-to” approach. Business books are often aimed at MBAs who understand … Continue reading

7 steps to get started using YouTube for your healthcare practice

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7 steps to get started using YouTube for your healthcare practice

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading

5 Tips for an Effective LinkedIn Profile

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5 Tips for an Effective LinkedIn Profile

You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading

How to Choose the Right Social Media Platforms for Your Practice

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How to Choose the Right Social Media Platforms for Your Practice

While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading

How to create a social media calendar for marketing your healthcare practice

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How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading

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Build Up Your Reputation With These Tips

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading