5 Fundamentals for Building an Effective Medical Practice Website

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5 Fundamentals for Building an Effective Medical Practice Website

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading

What Are Your Healthcare Marketing Goals for This Year?

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What Are Your Healthcare Marketing Goals for This Year?

Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful. … Continue reading

5 Modern Rules for Effective Hospital Marketing

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5 Modern Rules for Effective Hospital Marketing

Hospital marketing is tricky, to say the least. You just cannot inspire patients to visit a hospital. However, it is important for you to increase your patient base in order to do justice to all the investments you have made … Continue reading

The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

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The Fundamentals of Medical Marketing: Why So Many Practitioners Struggle to Create Profitable Practices

When you are running a medical practice, you are no longer just a physician – you are also a businessperson. And any business needs a way to promote itself, find new customers and make your brand known in the marketplace. … Continue reading

Create A Powerful Brand for Your Medical Practice

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Create A Powerful Brand for Your Medical Practice

Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your marketing … Continue reading

10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

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10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

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Top SEO Mistakes Anyone Can Make

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading