Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading
If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
Thanks to the dramatic rise in virtual telehealth and telemedicine services during the COVID-19 pandemic, there was also an increasing interest in teledental services. Since it’s obvious that you cannot fill a cavity or build a dental bridge during a … Continue reading
Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading
As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then, after you’ve dedicated massive amounts of time … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
According to Google, 5% of all search queries are healthcare related. Even that small percentage amounts to over 1 billion searches per day. Knowing what specific questions and queries these users are looking for is extremely important to the success … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
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