Doctors, dentists and other healthcare providers are still confused about search engine optimization (SEO) and its real value to your online marketing mix. Having a beautiful website is not sufficient for attracting the patients and case types you really value. … Continue reading
Doctors, dentists and other healthcare providers are often accused of having poor communication skills. From illegible written prescriptions and patient instructions that don’t match the average patient’s reading grade level, to overly clinical content, patients may come to expect less … Continue reading
A recent story about safety violations in the manufacturing of duodenoscopes linked to deadly superbug outbreaks – and more than a dozen deaths – at U.S. hospitals points out the importance of NOT using brand names in your marketing communications … Continue reading
You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right … Continue reading
Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading
Doctors, dentists and veterinarians looking for a winning strategy to attract the most qualified local patients or clients need today’s most effective tool … a strong online presence and a carefully planned digital marketing strategy. Traditional healthcare marketing can drive … Continue reading
On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on … Continue reading
If you are considering a new website for your healthcare practice or wondering if a new domain name would improve your traffic, there are ten questions you need to ask yourself about best practices in choosing healthcare domain names… Does … Continue reading
Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. … Continue reading
Now that 80 percent of American consumers are turning to the Internet for healthcare and provider information, it’s critically important for you to have a website that is both patient-friendly and informative. Patients want information they can trust and you … Continue reading
