Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading
Just three years ago, Bloomberg.com asked the question, “Is Concierge Medicine the Future of Health Care?” Since 2010, the number of concierge physicians in America has grown from just 750 to well over 12,000 according to the Association of Mature … Continue reading
Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading
One of the most important changes from the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician reimbursement. This is already the case in large practices and hospitals … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
Doctors, dentists and veterinarians looking for a winning strategy to attract the most qualified local patients or clients need today’s most effective tool … a strong online presence and a carefully planned digital marketing strategy. Traditional healthcare marketing can drive … Continue reading
Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading
The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading
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