7 steps to get started using YouTube for your healthcare practice

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7 steps to get started using YouTube for your healthcare practice

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading

How to Choose the Right Social Media Platforms for Your Practice

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How to Choose the Right Social Media Platforms for Your Practice

While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading

How to create a social media calendar for marketing your healthcare practice

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How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading

How to engage your patients on social media – without violating HIPAA!

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How to engage your patients on social media – without violating HIPAA!

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump … Continue reading

Top 4 Reasons Why You’re Losing Followers

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Top 4 Reasons Why You are Losing Followers

Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re not engaging in these online habits that may … Continue reading

Manage All Your Social Media Sites on One Platform

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Manage All Your Social Media Sites on One Platform

If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading

One More Reason Healthcare Needs Social Media

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One More Reason Healthcare Needs Social Media

Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading

Ignore Social Media & Lose Your Authority

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Ignore Social Media & Lose Your Authority

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading

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How to Market Your Practice to Millennials

The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading