How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

Why Social Media Marketing Is Essential … Even for Orthodontics

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Why Social Media Marketing Is Essential … Even for Orthodontics

Are you looking to market your orthodontic practice without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that social media marketing was necessary for their practices, with 80 percent of marketers indicating … Continue reading

Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

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Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading

7 steps to get started using YouTube for your healthcare practice

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7 steps to get started using YouTube for your healthcare practice

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading

How to Choose the Right Social Media Platforms for Your Practice

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How to Choose the Right Social Media Platforms for Your Practice

While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading

How to create a social media calendar for marketing your healthcare practice

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How to create a social media calendar for marketing your healthcare practice

When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading

How to engage your patients on social media – without violating HIPAA!

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How to engage your patients on social media – without violating HIPAA!

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump … Continue reading

Top 4 Reasons Why You’re Losing Followers

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Top 4 Reasons Why You are Losing Followers

Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re not engaging in these online habits that may … Continue reading

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6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

Teaser: If you have a millennial in your life, you’ve probably already heard about Snapchat. This video and photo-sharing app is slowly gaining enough momentum to become the new social media platform of the day.  If you have a millennial in … Continue reading