Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your healthcare … Continue reading
Medical marketing is at least three years behind any other industry for two reasons: First, HIPAA laws determine how patient information is gathered, stored and used. Second, the FDA imposes regulations on how medical practices can market their products and … Continue reading
Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading
Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading
Do you have a customized dental practice website? Or have you used a website template from a build-your-own-website site like WordPress? When it comes to your online marketing strategy, custom dental websites offer a number of benefits. If you’re thinking … Continue reading
If you thought that your healthcare practice’s website design wasn’t important enough to be part of your healthcare marketing plan, think again. Did you know that you can set up the design of your healthcare practice’s website to subtly promote … Continue reading
Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways to use content to draw potential patients to your website, … Continue reading
In 2016, one of the most important aspects of your healthcare marketing plan should be to focus on the functionality of your website. For this year and beyond, if you’re website isn’t user-friendly, you’re killing your SEO ranking. SEO isn’t … Continue reading
Gaining more unique followers on social media is part of any practice’s healthcare marketing plan. So there are a lot of ads on the Internet that promise hundreds or thousands of followers for one easy payment. While this may seem … Continue reading
