SEO Tips to Boost Your Healthcare Marketing Success

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SEO Tips to Boost Your Healthcare Marketing Success

Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading

Advantages of Using Social Media in a Healthcare Practice

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Advantages of Using Social Media in a Healthcare Practice

Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading

Stay in Touch With Your Patient Base Using Newsletters (and eNewsletters).

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Stay in Touch With Your Patient Base Using Newsletters (and eNewsletters).

One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” medical, dental or physical therapy newsletters you simply just place your logo on. We’re talking … Continue reading

How to stand apart from competitors and position yourself as the expert in your area

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How to stand apart from competitors and position  yourself as the expert in your area

As a doctor, dentist, physical therapist or any healthcare practitioner you are in the unique position of being easily regarded as an expert in your area of specialty or subspecialty. You have knowledge that’s well beyond the vast majority of … Continue reading

The New Plagiarism: Is Your Web Content Hurting Your Online Ranking?

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The New Plagiarism: Is Your Web Content Hurting Your Online Ranking?

If your website was created by one of the many healthcare-specific web design and hosting companies, it may contain templated or boilerplate content that was intentionally plagiarized from another website. If your content is exactly the same content as websites … Continue reading

How to use public relations to your practice marketing advantage

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How to use public relations to your practice marketing advantage

Often overlooked by healthcare practitioners and healthcare marketers is the power of public relations. Unlike advertising, public relations provides you with credible marketing messages that make your service benefits more believable to your target audience than anything they might read … Continue reading

How to Avoid the Five Most Common Healthcare Marketing Writing Mistakes

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How to Avoid the Five Most Common Healthcare Marketing  Writing Mistakes

There are times when you have to create a letter, a flyer or some other promotional piece quickly and without professional help. Whatever you generate will be much more effective if you manage to avoid these five most common writing … Continue reading

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