Ultimate Guide to Patient Referral Marketing

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The Ultimate Guide to Patient Referral Marketing

Developing a strong referral network is critical to ensuring the success of your medical practice. In order to grow your medical practice’s revenue, it is important to attract new patients consistently. In addition to advertising and connecting with insurance agencies, … Continue reading

Your “Good” Waiting Area May Not Be “Good Enough”

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Your "Good" Waiting Area May Not Be "Good Enough"

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

Staff Training Can Set Clear Boundaries in Handling Difficult Patients

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Staff Training Can Set Clear Boundaries in Handling Difficult Patients

Angry, dissatisfied, defensive or difficult patients. Managing difficult patients is a frequent challenge faced by healthcare providers. The hostile patient, the aggressive patient, the overly demanding patient, the excessively anxious patient, the know-it-all patient and the compulsive complainer patient. If … Continue reading

How Can a Physician Liaison Program Grow Your Practice’s Referrals?

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How Can a Physician Liaison Program Grow Your Practice’s Referrals?

Doctors and specialists are constantly looking for more referrals. This is probably their biggest marketing goal. But not many medical practitioners put a plan in place to ensure a steady stream of referrals through their doors. The most simple and … Continue reading

The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

SWOT: A Self-Exam to Identify Primary Areas of Focus

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SWOT: A Self-Exam to Identify Primary Areas of Focus

It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others advice a more “how-to” approach. Business books are often aimed at MBAs who understand … Continue reading

20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

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20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading

Attract More Patients and Grow Your Medical Practice With Blogging

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Attract More Patients and Grow Your Medical Practice With Blogging

Seriously, when a doctor is trying to improve his or her online reputation or attract new patients, blogging is usually not considered a useful tool. A number of studies have indicated that blogging is the best way of showcasing your … Continue reading

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Build Up Your Reputation With These Tips

Seriously, when a doctor is trying to improve his or her online reputation or attract new patients, blogging is usually not considered a useful tool. A number of studies have indicated that blogging is the best way of showcasing your … Continue reading