The ‘Secret’ Healthcare Marketing Strategy No One Talks About

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The ‘Secret’ Healthcare Marketing Strategy No One Talks About

You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading

Influencer Marketing: Big Impact Even With a Small Budget

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Influencer Marketing: Big Impact Even With a Small Budget

2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading

5 Branding Lessons Every Healthcare Marketer Must Know

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5 Branding Lessons Every Healthcare Marketer Must Know

The secrets of healthcare branding are worth millions. With ever-increasing competition in the healthcare market, a strong brand identity is more critical than ever before. A consistent, well-thought-out healthcare branding strategy is at the heart of all successful medical practices. … Continue reading

How to Attract Targeted Traffic to Your Plastic Surgery Website

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How to Attract Targeted Traffic to Your Plastic Surgery Website

“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading

5 Lead Generation Strategies You Can’t Afford to Ignore

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5 Lead Generation Strategies You Can't Afford to Ignore

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

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Increase Your Medical Practice Revenue By Up-Selling and Cross-Selling

Did you know that more than 60 percent of patients who are convinced of your quality would try more of your products or services when offered? The significance cross-selling and up-selling is underestimated in the healthcare industry. Medical practitioners can … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

8 Ways to Improve SEO Ranking of Your Healthcare Website

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8 Ways to Improve SEO Ranking of Your Healthcare Website

When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading

19 Patient Referral Tips to Help Your Practice Grow

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19 Patient Referral Tips to Help Your Practice Grow

Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading

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2 Scripts to Sell Multiple Pairs of Eyeglasses

Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading