Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading
As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading
As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading
Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading
Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful. … Continue reading
How can you market your hospital clients and increase your patient base more effectively? There isn’t one single way to answer this question. While marketing hospitals requires brand-building or sales support, it also takes more, much more. It should also … Continue reading
When you are running a medical practice, you are no longer just a physician – you are also a businessperson. And any business needs a way to promote itself, find new customers and make your brand known in the marketplace. … Continue reading
Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your healthcare … Continue reading
When marketing your medical practice, reputation is everything. A strong online presence is essential for any healthcare practitioner trying to advertise his or her services to the public. Patients, too, are tech-savvy customers who want to make informed decisions when … Continue reading
Medical marketing is at least three years behind any other industry for two reasons: First, HIPAA laws determine how patient information is gathered, stored and used. Second, the FDA imposes regulations on how medical practices can market their products and … Continue reading
