Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading
The effect of the COVID-19 pandemic has been devastating, especially on small healthcare practices. With many small medical practice owners forced to shut down temporarily or adjust their services, patients must be in the know. One of the easiest ways … Continue reading
Without leads, your dental practice will most certainly collapse. Dental marketers rely on a variety of channels to drive leads and boost conversion rates. However, often these tactics do not yield the desired results. Spending hours creating informative content, hoping … Continue reading
You must already be familiar with Google My Business Marketing for doctors. If you aren’t, Google My Business is an effective way to claim your medical practice address (and presence) on Google. Wondering where does Google My Business Marketing Strategy … Continue reading
Did you know that 61% of marketers cite lead generation as their biggest challenge? This is because leads are getting harder to come by using traditional marketing techniques like newspaper ads and trade shows. Whether you’re running an individual medical … Continue reading
Attention, medical marketers. We’ve got a question for you: On a scale of 1 to10, how much do you really understand healthcare PPC marketing? Even though 45% of small businesses, including medical practices, use paid ads, pay-per-click, or PPC, is … Continue reading
Dr. Brooks used to count on a steady 50-60 patients a day at the family practice that he runs with his spouse. No longer. Even as medical practices prepare to treat a surge of people with COVID-19 symptoms, patients avoiding … Continue reading
A visitor lands on your medical practice website, submits a contact form and becomes a lead. Sounds simple, no? This simple-sounding process is not that simple! Dozens of factors influence a website’s lead generation capabilities. One of those factors is the … Continue reading
Assuming you have understood the importance of patient reviews, it’s time to get down to the real stuff: creating a doctor review marketing strategy for your medical practice. Want to know what makes patient reviews so crucial for your medical … Continue reading
If you want to know how to increase profitability or how to get more patients for my clinic, we’d say, by improving your online reputation. Online reputation management for doctors is a big deal. It can make or break your brand. An … Continue reading
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