Patient Feedback Survey: How Asking the Right Questions Can Help Your Practice

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Patient Feedback Survey: How Asking the Right Questions Can Help Your Practice

A nicely crafted patient satisfaction survey is one of the best methods practices have for understanding their strengths and knowing what they should improve. Surveys are an excellent way to assess patient satisfaction, brand potential, service quality, price comparison and … Continue reading

5 Dental Practice Marketing Trends for 2018

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5 Dental Practice Marketing Trends for 2018

Over the last few years, digital marketing trends have emerged that have had a significant influence on how dental practices collaborate, communicate, evolve and innovate. As healthcare marketers, we live in a fast-paced digital world where the rules of the … Continue reading

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

Best Practices for Driving Traffic to Your Dental Website

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Best Practices for Driving Traffic to Your Dental Website

“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading

5 Trends Healthcare Content Marketers Need to Conquer

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5 Trends Healthcare Content Marketers Need to Conquer

With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content … Continue reading

5 Creative Ways to Acquire Online Reviews of Your Dental Practice

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5 Creative Ways to Acquire Online Reviews of Your Dental Practice

Patient reviews are powerful. They are quite influential. Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews … Continue reading

5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

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5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading

Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

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Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading

How to Gain and Retain Patients Through Referrals

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How to Gain and Retain Patients Through Referrals

If you are a medical practitioner, your goal is to make your practice grow, and growth means attracting new patients and retaining existing ones. Marketing and advertising tactics may prove time-consuming and expensive. Enter patient referrals. While you can use … Continue reading

Want to Increase Your Website’s Online Visibility? Medical SEO Is the Answer

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Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading

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Why Your Healthcare Practice Needs a Mobile Site

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading