7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

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5 Lesser-Known Google Analytics Features That Healthcare Marketers Should Use

If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading

Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

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Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading

How to Gain and Retain Patients Through Referrals

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How to Gain and Retain Patients Through Referrals

If you are a medical practitioner, your goal is to make your practice grow, and growth means attracting new patients and retaining existing ones. Marketing and advertising tactics may prove time-consuming and expensive. Enter patient referrals. While you can use … Continue reading

Want to Increase Your Website’s Online Visibility? Medical SEO Is the Answer

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Want to Increase Your Website's Online Visibility? Medical SEO Is the Answer

For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading

Dental Practice Marketing: The Dos and Don’ts of Patient Reviews

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Dental Practice Marketing: The Dos and Don'ts of Patient Reviews

Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading

7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

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7 Questions to Ask Before Hiring Your Healthcare Marketing Agency

Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading

How Can Healthcare Email Marketing Help Your Practice?

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How Can Healthcare Email Marketing Help Your Practice?

Let us accept this. Email is not going anywhere anytime soon. Just check out these facts: According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients. For 89 percent … Continue reading

Plastic Surgery Website: Your Most Important Marketing Asset

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Plastic Surgery Website: Your Most Important Marketing Asset

For plastic surgeons, their practice website serves as their storefront. Potential patients will not casually drop by your office to witness treatments or surgeries as if they are shopping for gadgets or furniture. Instead, today’s tech-savvy patients search online. When … Continue reading

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6 Ways to Promote Your Practice Around the Holidays

For plastic surgeons, their practice website serves as their storefront. Potential patients will not casually drop by your office to witness treatments or surgeries as if they are shopping for gadgets or furniture. Instead, today’s tech-savvy patients search online. When … Continue reading