You might be in awe of your caring staff and amazed by the quality of services provided by your practice, but what should matter most is if your target audience thinks the same. Unfortunately, there is nothing much you can … Continue reading
Despite its potential, physician referral marketing hasn’t achieved the same publicity as other healthcare marketing strategies like social media and blogging. However, as a low-cost and widely acclaimed patient acquisition channel, it is slowly but surely taking center stage. Personal … Continue reading
As a medical practice owner, what’s the one thing your practice counts on? The answer is – patients! While every medical practice needs to acquire new patients, it is equally critical to retain patients, as the acquisition costs are five … Continue reading
There are thousands of dental practices in practically every city in the world. However, what makes one practice more successful than the other is its reputation. A dentist’s reputation is essential because it tells prospects whether the practice is trustworthy … Continue reading
If you want to know how to increase profitability or how to get more patients for my clinic, we’d say, by improving your online reputation. Online reputation management for doctors is a big deal. It can make or break your brand. An … Continue reading
Many small medical practice owners start solo. Sometimes it is purely out of necessity, and sometimes it’s the way they want. Over time, however, they start looking for help with a variety of tasks. They might start with a front-desk … Continue reading
If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This age-old saying has become one of the biggest myths in … Continue reading
The web can be a competitive place, especially when you are running a medical practice. What prospects see when they search for your medical practice online will decide your growth and profitability. Ever wondered what prospects find when they Google … Continue reading
Online reputation management is crucial, especially for doctors. Patients read online reviews, often before you even have a chance to provide them with excellent service. What’s more, bad reviews can cause your medical practice to not show up in search … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
