Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage. The Internet has evolved, and so has the way that medical practices market themselves online. … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
The most popular and successful medical practices have one thing in common: Their patients love them! Online reviews and ratings have become the building blocks of online reputation across the healthcare industry today. Medical practices are both excited at the … Continue reading
As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading
Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading
2020 will see healthcare’s full transition to value-based reimbursement, so scoring low on the patient satisfaction surveys that payers send to patients will cost you. But how do you handle those patients who, no matter how nice you are, you … Continue reading
In an age where research for physicians and healthcare facilities is done primarily online, the way your medical practice is represented online is of utmost importance to your growth and profitability. As a medical practice owner, it is more important … Continue reading
Today’s healthcare providers are well-aware of the importance of online reviews. Those reviews, usually posted by strangers, can give your practice’s online reputation a huge boost, or they hurt your brand image so much that you may spend weeks fixing … Continue reading
Patient reviews are powerful. They are quite influential. Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
