The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

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The Hows and Whys of Patient Reviews – Surefire Ways to Get Positive Online Reviews

Reviews are influential. They are powerful. Online reviews are the foundation for building your reputation. Simply put, reviews tell the world what your patients think of your practice. If online reviews of your practice are mostly positive and patients are … Continue reading

17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

SWOT: A Self-Exam to Identify Primary Areas of Focus

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SWOT: A Self-Exam to Identify Primary Areas of Focus

It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others advice a more “how-to” approach. Business books are often aimed at MBAs who understand … Continue reading

20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

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20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading

Attract More Patients and Grow Your Medical Practice With Blogging

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Attract More Patients and Grow Your Medical Practice With Blogging

Seriously, when a doctor is trying to improve his or her online reputation or attract new patients, blogging is usually not considered a useful tool. A number of studies have indicated that blogging is the best way of showcasing your … Continue reading

A Complete Guide to Patient Retention at Your Medical Practice

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A Complete Guide to Patient Retention at Your Medical Practice

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading

11 Things Patients Want From Their Doctors

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11 Things Patients Want From Their Doctors

Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. When the relationship is strong, your patient’s health will … Continue reading

Top 22 Social Networks for Doctors and Healthcare Professionals

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Top 22 Social Networks for Doctors and Healthcare Professionals

For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job … Continue reading

Which Type of Staff Training Is Right for Your Medical Practice?

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Which Type of Staff Training Is Right for Your Medical Practice?

Untrained staff can unconsciously reduce patient appointments and severely damage your practice’s revenue. There are hundreds of examples of practices where customer service is the highest priority, yet the staff cannot schedule more than 50 percent of new patients who … Continue reading

25 Proven Marketing Strategies to Help Your Medical Practice Grow

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25 Proven Marketing Strategies to Help Your Medical Practice Grow

Like all other businesses, medical practices must implement marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different marketing strategies with an aim to increase their cash flow, get an edge over competitors, … Continue reading

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6 Easy Ways to Research Your Competition so that You Can Attract More Patients

Like all other businesses, medical practices must implement marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different marketing strategies with an aim to increase their cash flow, get an edge over competitors, … Continue reading