The Harvard Business Review recently surveyed thousands of customers to understand their service priorities. It was found that customers desired “an effortless experience” the most. The same outcomes can be applied to the healthcare community, where patients are our valuable … Continue reading
With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content … Continue reading
Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading
Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for healthcare SEO, or search engine optimization. The days of … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
Every time the phone rings at your practice, you get a brand-new chance to delight your caller with great customer service. Each call that comes in to your medical practice is also a chance to build revenue by helping a … Continue reading
As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading
Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading
Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading
