Did you know that more than 67 percent of new business owners fail within their first year? And of the 33 percent of business owners who somehow survive their first year, only 5 percent manage to survive in business after … Continue reading
The world of social media marketing has changed significantly over the past decade or so. These changes are driven by trends in patient behavior and preferences, mainly by Gen Z and millennials. Reaching out to the younger members of society … Continue reading
We hear it all the time: “Engage patients!” Sounds like a valid and proven marketing advice, right? But what are the best and most efficient strategies for engaging your patients? Every medical practice is different, and so there is no … Continue reading
If there is one generation that healthcare marketers cannot stop talking about, it is the millennials. Heavily sought after by most healthcare practices, the millennial generation presents a tremendous business opportunity. Medical practices of all specialties and sizes around the … Continue reading
Leads. Patients. Appointments. These are the three most critical goals of every medical practice. If you want to build a thriving practice, you will have to take care of your most significant assets: patients. Unfortunately, most practices are obsessed with … Continue reading
A nicely crafted patient satisfaction survey is one of the best methods practices have for understanding their strengths and knowing what they should improve. Surveys are an excellent way to assess patient satisfaction, brand potential, service quality, price comparison and … Continue reading
When it comes to ease-of-use and convenience, most medical practices are not currently delivering the comfort and access that their patients desire. According to a report, nearly 81 percent of patients want to be able to book their doctors’ appointments … Continue reading
So, your medical practice has a website and you want to drive more traffic or potentially more patients. What can you do? Most website owners instantly think about marketing and spending more dollars. Undoubtedly, getting more visitors to your website … Continue reading
Over the last few years, digital marketing trends have emerged that have had a significant influence on how dental practices collaborate, communicate, evolve and innovate. As healthcare marketers, we live in a fast-paced digital world where the rules of the … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing way faster than they get a chance … Continue reading
