There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading
2019 is almost here and healthcare marketers are planning their strategy for the next year. Every medical practice wants to get its name out there and attract more and more patients. However, when you are a new practice with a … Continue reading
You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading
Starting a healthcare blog is super-easy and an excellent way of attaining more potential patients. But attracting the right audience who will consume your content, trust your practice and add to your conversion rate is very difficult. This goal is … Continue reading
Patient feedback is a feared expression, shared mostly with family and friends, unless some of your existing patients choose to praise or criticize your practice online in the form of “constructive criticism.” Online patient reviews are a powerful tool, both … Continue reading
According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading
While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading
The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care, and … Continue reading
Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading
“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading
