17 Content Sources to Keep Your Social Media Posts Buzzing

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17 Content Sources to Keep Your Social Media Posts Buzzing

When it comes to healthcare marketing, content is the most critical component. Similar to other businesses trying to establish their brand in the digital marketplace, your medical practice can boost its reach and credibility by publishing high-quality content that is … Continue reading

SWOT: A Self-Exam to Identify Primary Areas of Focus

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SWOT: A Self-Exam to Identify Primary Areas of Focus

It seems like every marketing book provides a different understanding of the essential elements for building a successful medical practice. While some experts suggest quick-fixes, others advice a more “how-to” approach. Business books are often aimed at MBAs who understand … Continue reading

Attract More Patients and Grow Your Medical Practice With Blogging

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Attract More Patients and Grow Your Medical Practice With Blogging

Seriously, when a doctor is trying to improve his or her online reputation or attract new patients, blogging is usually not considered a useful tool. A number of studies have indicated that blogging is the best way of showcasing your … Continue reading

11 Things Patients Want From Their Doctors

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11 Things Patients Want From Their Doctors

Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. When the relationship is strong, your patient’s health will … Continue reading

Top 22 Social Networks for Doctors and Healthcare Professionals

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Top 22 Social Networks for Doctors and Healthcare Professionals

For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job … Continue reading

Which Type of Staff Training Is Right for Your Medical Practice?

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Which Type of Staff Training Is Right for Your Medical Practice?

Untrained staff can unconsciously reduce patient appointments and severely damage your practice’s revenue. There are hundreds of examples of practices where customer service is the highest priority, yet the staff cannot schedule more than 50 percent of new patients who … Continue reading

25 Proven Marketing Strategies to Help Your Medical Practice Grow

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25 Proven Marketing Strategies to Help Your Medical Practice Grow

Like all other businesses, medical practices must implement marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different marketing strategies with an aim to increase their cash flow, get an edge over competitors, … Continue reading

16 Marketing Trends That Will Transform the Healthcare Industry in 2017

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16 Marketing Trends That Will Transform the Healthcare Industry in 2017

The healthcare sector is evolving rapidly. Today’s patients are more concerned about the quality of treatment they receive rather than the proximity of the practice. As the priorities of patients change, there’s a greater need for doctors to engage with … Continue reading

5 Painless Ways to Attract New Patients to Your Chiropractic Practice

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5 Painless Ways to Attract New Patients to Your Chiropractic Practicee

Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and attract new patients to your office. We’ve got your back with five ideas you can use to market … Continue reading

6 Ways to Capitalize on Your Patients’ New Years’ Resolutions

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6 Ways to Capitalize on Your Patients’ New Years’ Resolutions

You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the plate and capitalize on those fresh … Continue reading

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3 New Ways to Promote Your Practice

You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the plate and capitalize on those fresh … Continue reading