Building a health care delivery strategy, as defined, that includes all aspects that affect a patient’s ability to get the right care at the right time, should be the forefront of every practice. Here is a step-by-step guide to revenue … Continue reading
Last-minute appointment cancellations are frustrating. But more than that, they are expensive. Not only do you lose the revenue expected from the visit, but there are also other financial costs to a canceled appointment – the biggest of which is … Continue reading
The answer is – NO! But there’s more to handling negative reviews on Google. Unfortunately, there is no standard method to remove negative reviews from any third-party review sites, including Google. However, this does not mean that you cannot do … Continue reading
Patient reviews can be one of your greatest marketing tools. The majority of patients today look at healthcare reviews before choosing their next provider. Social proof can help convince hesitant patients and instill trust in your services. Here are five … Continue reading
Just because patients are leaving glowing reviews of your practice on social networks doesn’t mean they’ll schedule their next appointment with you. Yes, you heard it right. Retaining patients is harder than acquiring them in the first place! Want to … Continue reading
Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading
Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
