If you are a dentist, you have probably thought about running digital advertisement campaigns at one point or another. And why wouldn’t you? Online ads are among the best healthcare marketing strategies to find potential patients for your dental care … Continue reading
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
When you are getting referrals, it means that your patients believe in your offerings enough to put their reputation on the line. They want to be known among their family and friends for giving solid advice – and they are … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging medical practice marketing landscape. Medical practice owners spend hundreds … Continue reading
Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading
With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading
