14 Simple Ways to Ensure Patient Loyalty and Retention

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14 Simple Ways to Ensure Patient Loyalty and Retention

Patient loyalty is like sand in your hand. The more tightly you try to hold it, the more quickly it will trickle through your fingers. Retaining patients has never been an easy nut to crack, as all medical practice owners … Continue reading

6 Patient Satisfaction Survey Mistakes You Must Avoid

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6 Patient Satisfaction Survey Mistakes You Must Avoid

If you are curious about your patients’ experiences and opinions about your medical practice, it is better to ask them yourself rather than waiting for them to tell you or post a review on a public online platform, which may … Continue reading

Your “Decent” Waiting Room May Not Be “Decent Enough”

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Your 'Decent' Waiting Room May Not Be 'Decent Enough'

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading

Do Patients Love Your Medical Practice?

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Do Patients Love Your Medical Practice?

The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention of new patients, give them reasons to stick around … Continue reading

What Type of Visual Content Attracts Patients?

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What Type of Visual Content Attracts Patients?

Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice’s content, you cannot just treat … Continue reading

The Power of Healthcare Omnichannel Marketing in 2019

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The Power of Healthcare Omnichannel Marketing in 2019

In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can keep up. Healthcare marketers are spending a sizable portion of their total … Continue reading

10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

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10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading

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