If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading
Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading
If you are a medical practitioner, your goal is to make your practice grow, and growth means attracting new patients and retaining existing ones. Marketing and advertising tactics may prove time-consuming and expensive. Enter patient referrals. While you can use … Continue reading
For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading
Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading
Most medical practice owners usually think of hiring a marketing agency when their practice hits a fork in the road, and they need to make a decision. They could be facing one of the following scenarios: 1. They are either … Continue reading
Let us accept this. Email is not going anywhere anytime soon. Just check out these facts: According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new patients. For 89 percent … Continue reading
When you are working hard to increase your website’s search performance, one of the things that you should do is to reduce a high bounce rate. Bounce rate is the percentage of all visitors who enter and exit on the … Continue reading
Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading
Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading
