AI-Powered Patient Engagement Not an Option Anymore

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AI-Powered Patient Engagement Not an Option Anymore

Some key facts: AI in healthcare is likely to become an $8 billion industry by 2022. AI market will surpass $100 billion by 2025. (Source: Constellation Research) By 2020, the customer will manage 85 percent of the relationship with a … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

Which Social Media Platform Is Best-Suited For Your Dental Practice?

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Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post … Continue reading

5 Reasons Your Medical Practice Needs a Visual Marketing Plan

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5 Reasons Your Medical Practice Needs a Visual Marketing Plan

To start with, here are the key stats you must know about the importance of including visual content in your healthcare marketing plan in 2018: Nearly 37 percent of marketers said visual marketing was important for their business, second only … Continue reading

Online Marketing Tips to Help Your Orthopedic Practice Thrive

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Online Marketing Tips to Help Your Orthopedic Practice Thrive

When you are running an orthopedic practice, you are no longer just a doctor – you are also a business owner. And every thriving business needs to market its services in the marketplace. In short, promoting and marketing your orthopedic … Continue reading

Taking Patient Satisfaction to the Next Level Through Staff Training

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Taking Patient Satisfaction to the Next Level Through Staff Training

Patient service is an integral part of a medical facility. Excellent patient service helps to achieve organizational goals and nurtures long-term relationships with the target audience. Staff training must be a top priority for a medical practice to ensure patient … Continue reading

Multichannel Medical Marketing: Highway to a Successful Practice

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Multichannel Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading

5 Ways Mobile Healthcare Apps Can Improve Patient Experience

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5 Ways Mobile Healthcare Apps Can Improve Patient Experience

Until a few years back, the hospital was an uncomfortable and intimidating place for patients. Understanding treatment options, consulting doctors and running around in the stressful environment was very difficult. Today, however, the scenario is changed. The healthcare industry has … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

Improve Patient Satisfaction Through Efficient Call Handling

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Improve Patient Satisfaction Through Efficient Call Handling

Your front-office staff is usually your patients’ first impression of your practice. Your front-office person represents your medical practice. Demonstrating unmatched patient service is essential. When a person calls your office, he or she is not looking for a chat. … Continue reading

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Case Study: Dermatology Practice Carves Its Niche in Cosmetic Marketplace

Your front-office staff is usually your patients’ first impression of your practice. Your front-office person represents your medical practice. Demonstrating unmatched patient service is essential. When a person calls your office, he or she is not looking for a chat. … Continue reading