Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading
For many medical practices and hospitals, improving patient experience is a never-ending process. Balancing the demands associated with running a medical practice, patient care and rising admin costs is complicated. However, recent advances in technology have made it easier to … Continue reading
There are many reasons why you might be thinking of hiring a digital healthcare marketing agency for medical practice. Maybe you are hoping to free up more time to focus on patients, or perhaps you expect the agency to bring … Continue reading
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succeed Overnight,” marketing is becoming harder to run away from. In the middle … Continue reading
How do you know which is the most effective way? If you are a medical practice owner, you must be looking for effective ways to promote your medical practice. You must be keen to learn more about healthcare marketing – … Continue reading
Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading
Social networks are essential to everyday life. An average person spends fifty minutes per day scrolling through feeds, posting pictures, sharing our experiences and liking comments. As our attention shifts to social networks, healthcare brands are doubling down on their … Continue reading
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