As healthcare marketing experts say, “Social networks may be appealing, but search will pay your bills.” This statement highlights the importance of search results. Regardless of whether or not you have a strong social media presence, if you cannot make … Continue reading
Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading
Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading
If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading
Over the years, as the marketing environment has become more and more digital-oriented, Search Engine Optimization (SEO) has become one of the key tools for healthcare providers. Whether you’re a doctor, physician, or surgeon, using proven SEO strategies tailored to … Continue reading
Reputation management in today’s healthcare world—a place where first impressions tend to form online—should be at the core of all digital marketing strategies. It is no longer about what goes on within your practice walls. It’s where people form opinions, … Continue reading
The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
Just a decade ago, the healthcare landscape looked radically different from its current form. The concept of online marketing was still in its nascent stage. The Internet has evolved, and so has the way that medical practices market themselves online. … Continue reading
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