Over the years, as the marketing environment has become more and more digital-oriented, Search Engine Optimization (SEO) has become one of the key tools for healthcare providers. Whether you’re a doctor, physician, or surgeon, using proven SEO strategies tailored to … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading
There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading
According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading
Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading
Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading
