The year 2020 was a year like no other, and 2021 will certainly be the same. If there is one key lesson to learn from pre-COVID 2020, is that life is unpredictable. The pandemic brought extreme changes in patient behavior, … Continue reading
Social distancing, virtual consultations, and the spread of the pandemic-these disengaged realities have a common outlook. They are all results of the massive changes seen in 2020, as the world grappled with the century’s worst healthcare crisis. The year 2020 … Continue reading
Gathering online doctor reviews hasn’t been a priority for physicians and medical practice owners. Still, in today’s digitally-connected world, healthcare providers and facilities can’t afford to miss what patients are saying about them online. When it comes to online reputation … Continue reading
Did you know, that seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical … Continue reading
Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading
The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading
Responding to online patient reviews on Facebook, Healthgrades, Yelp and Google is extremely important for medical practice owners to stay connected with patients and protect their online reputation. However, we know you have plenty of questions about responding to patient … Continue reading
Have you ever thought about a healthcare world without marketing? Without hospital marketing, how will: Medical practices exist? Patients know what services are available on the market, the cost of particular services and where to obtain them? The answer is … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
There are many reasons why you might be thinking of hiring a digital healthcare marketing agency for medical practice. Maybe you are hoping to free up more time to focus on patients, or perhaps you expect the agency to bring … Continue reading
